![]() Need case studies? A journalist would be happy to chat with your superstar consumers and learn why they keep coming back for more of your product. Have you always wanted to know how the almonds you source are grown and harvested? A journalist will find out and share an engaging story for you and your audience. If your granola bar company brought a journalist into the mix, expect this type of freelancer to be ready to teach you something. Journalists can tackle some killer TOFU content as well, but won’t work as quickly as a generalist! Why? Journalists tend to lay out more details, examples and friendly pros/cons in their writing, and that takes time. ![]() Journalistic content usually speaks to readers at a more informed level, answering questions and enticing the reader to learn more or feel trust from a company. Partnering with a journalist is a good idea for both MOFU and BOFU content writing. Journalists are trained to ask open-ended questions to get to the heart of the topic, find impactful facts and unique angles. ![]() In addition to researching your topic online, they’re not afraid to conduct original interviews or reach out for comments from industry experts who can shed interesting insight on the subject you want to explore. Again, your granola bars will get a glowing recommendation and backlink to a product page. Your company makes gluten-free, sugar-free granola bars and is expanding into granola crumbles to use for yogurt and dessert toppings.Ī generalist might write blog posts for you about the top 10 things to have in your gym bag (including post-workout snacks - like your granola bars!) or five kid-friendly snacks for your next family road trip. Generalists crave learning new things! Generalists are best paired with TOFU content assets since they may be embracing your topic for the first time and excel at explaining things in a high-level format, in a language that will appeal to potential consumers.įor example, let’s say you’re the head of marketing for a small, but growing consumer packaged goods product in the health niche. Generalists bring a fresh set of eyes to your topic, which can be a refreshing change when your team feels like they’ve said all there is to say about your preferred keywords.īring on a generalist if your content plan spans a wide variety of topics and requires light online research from trusted journals and authoritative associations. They write in a variety of niches because they enjoy tackling new things each time they tickle the keyboard. They love to learn, ask questions and dive into new topics. Each of these categories of freelancers can bring value to your content creation needs, but which best aligns with your content plan and content strategy? That’s for you to decide! While vetting freelancers for your projects, you’ll see these terms pop up often: generalist, journalist, influencer and subject matter expert (SME). Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. But, once you start looking into freelance talent to partner with, you’ll soon discover that freelancers are just as diverse as the job titles on your team roster. There aren’t enough people in the mix of your daily workflow to get the work done. As you scale your content production, hiring freelancers to inform and execute the tasks your team doesn’t have the bandwidth for means you’re able to reach more goals, generate better-qualified leads and close those lingering sales.īut, who should you hire? What types of freelancers can help? Do I need experts?Īt a glance, you just need help. ![]() Bringing on extra help makes sense at this point in your business growth.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |